There has been a definite shift in customer behaviour over the last three years. The most significant change is the growth of internet sales as opposed to the traditional sales taking place in-store. Further to this, most internet sales now include an option to have the item delivered to your door. Others offer a hybrid ‘in-store pickup’ option that involves the customer purchasing an item online but collecting the goods in-store themselves. Timber Toys is an importer, distributor, and wholesaler of high-end, classic wooden toys that have been sourced from all over the world. Business owner, Michelle Levick has sole distribution rights for these brands and supplies products to exclusive toy and gift stores across Africa. Michelle is also a shareholder in Linn Distribution; an import and distribution company that brings exciting international brands to South Africa. While both companies do the packaging and distribution themselves, they had a transport supply problem that needed addressing.